When upgrading websites to Universal Analytics GA 360, IU Studios created the following defatult tag set for all sites in the IU Framework. IU Framework Default Tags for Existing GA360 Universal Analytics Sites
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In 2023, the Studios Analytics Team will hold a workshop on how to tag and track your marketing campaigns. If you are interested in learning more about Google Tag Manager, please visit the Google Tag Manager Fundamentals course on the Google Analytics Aacademy website. Please watch this page for more information as the migration continues. IU Studios will provide updates on how to upgrade your tags during the migration project. If you deployed custom event-tracking tags that use Universal Analytics as a tag type, you'll need to update those tags to use GA4 instead. Those tags will need to be converted to use GA4 instead. Some tags that track Google Analytics events use Universal Analytics (the version of GA Google is sunsetting) as a Tag Type. However, the GA4 Migration does have implications on various tags deployed via GTM. Google is not upgrading GTM at this time. GTM and the Google Analytics 4 (GA4) Migration We also use GTM to deploy GA4 across all GA4 360 websites. It often works in parallel with Google Analytics to provide enhanced measurement across a site. GTM is also useful for placing vendor pixel tracking code for paid marketing campaigns. Tags can help site owners measure certain user actions, e.g., clicking on a specific button, scrolling, playing a video, etc. Google Tag Manager (GTM) is a tag management system (TMS) that allows site owners to add snippets of code, called tags, to a site's data layer.
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